In this particular advertising and marketing http://www.bbc.co.uk/search?q=기업신용평가 write-up I focus on The key element of promoting – turning options into powerful Positive aspects. If you'd like to raise profits, you should center on the advantages of your products or services, not the functions.
So what's a profit in comparison to a function?
A profit describes how a products or services might help an individual. If I get this merchandise, how will it make my existence superior? Will it preserve me cash? Will it make me come to feel far better about myself? Will it make my lifetime less difficult? Positive aspects are quite potent profits equipment because 기업신용평가 persons invest in services and products for an final result.
A function points out a fact about what an item does such as a specification. Such as, the new ZMX car has anti-lock brakes. That could be a simple fact about the car – it's got anti-lock brakes. The condition with only listing a aspect is a element would not explain why it is helpful – how it Advantages a person. Why would you'd like an automobile with anti-lock brakes? The solution to that dilemma will be the gain. Anti-lock brakes are much safer because they maintain your tires from locking up and skidding so you do not lose control of your automobile. As a result, in case you generate an auto which includes anti-lock brakes, you might be not as likely to be in an accident. The reward would be the optimistic final result. Inside your marketing and advertising, it is usually that beneficial final result you want to focus on.
Below is another illustration. XYZ Automobile Enterprise has created a fresh vehicle that will get one hundred miles for every gallon. The aspect would be that the car receives 100 miles for each gallon. But what's the gain? Why would somebody want a car that will get a hundred miles per gallon? The reward is that you will preserve a fortune on obtaining fuel.
If you need to increase your advertising and marketing and maximize revenue, you absolutely will have to focus on the main advantages of your products or services. Whenever you say what your product or service does (a attribute), question on your own, “how will that element support my purchaser? What's the benefit of that attribute?”